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Toy Watch
In 2005, Milan-based designer Marco Mavilla designed the first TOYWATCH. A lightweight, oversized plastic watch, inspired by high design timepieces, TOYWATCH is unexpected, arresting and irreverent. TOYWATCH was brought to the USA in the summer of 2006. The brand ignited a firestorm in the fashion, design and accessories industries and has been heralded as a sensation by the press. Fall of 2007 will welcome the first ever, freestanding TOYWATCH store - if you find yourself at Via Montenapoleone in Milan, come check out ToyWatch.